Depending on how you interact with our store, we may collect the following categories of personal information:

Contact and account information

• Name, email address, telephone number, and account details.
• Billing address, shipping address, and delivery instructions.
• Communications you send to customer support.

Order and transaction information

• Products viewed, added to cart, purchased, returned, or requested.
• Order number, order status, delivery details, and transaction history.
• Limited payment-related information provided by payment processors, such as payment status, payment method type, and billing details.

Device and online activity information

• Internet Protocol address, browser type, operating system, device type, and general location inferred from technical information.
• Pages viewed, links clicked, referring website, search activity, cart activity, checkout events, and timestamps.
• Cookie identifiers, advertising identifiers, pixels, tags, and similar technologies.

Marketing and preference information

• Email marketing preferences and consent records.
• Advertising interactions and information used to measure campaign performance.
• Language, currency, country, and privacy preferences.

We may collect personal information:

• Directly from you when you place an order, create an account, subscribe to marketing, submit a form, or contact us.
• Automatically through cookies, pixels, analytics, server logs, and similar technologies when you use our website.
• From service providers such as Shopify, payment processors, fulfilment partners, delivery carriers, marketing platforms, fraud-prevention providers, and analytics services.
• From advertising and social platforms when you interact with our advertisements, social-media pages, or campaigns, subject to your settings and applicable law.

We may use personal information to:

• Operate, maintain, personalize, and improve our online store.
• Process payments, orders, deliveries, returns, replacements, and refunds.
• Confirm orders and provide shipping, tracking, and account updates.
• Respond to customer-support questions and resolve disputes.
• Detect, investigate, and prevent fraud, abuse, security incidents, and unauthorized transactions.
• Measure website performance and understand how customers interact with our store.
• Provide marketing communications when permitted and according to your preferences.
• Measure advertising effectiveness and show more relevant advertisements where legally permitted.
• Comply with tax, accounting, legal, regulatory, and recordkeeping obligations.
• Establish, exercise, or defend legal claims and enforce our store policies.

We and our service providers may use cookies, pixels, tags, local storage, software development tools, and similar technologies to operate our store and understand how it is used.

These technologies may support:

• Essential functions: cart operation, checkout, security, authentication, account access, and fraud prevention.
• Preferences: language, location, currency, and other store settings.
• Analytics: measuring store traffic, page performance, and customer interactions.
• Advertising: measuring campaigns, building audiences, and presenting advertisements that may be more relevant.

Depending on your location, non-essential technologies may be used only after you provide consent. You may manage eligible preferences through our cookie banner, browser settings, or privacy controls.

We may use analytics and advertising services provided by companies such as Shopify, Meta, Google, Pinterest, and other approved partners. Depending on our active store integrations, these services may receive device information, cookie identifiers, browsing activity, purchase events, advertising interactions, and related information.

This information may be used to measure campaign results, attribute purchases, prevent fraud, improve services, build advertising audiences, and display advertisements on third-party platforms.

For example, Meta technologies may include the Meta Pixel and Conversions API, which can help measure visits, checkout activity, purchases, and advertising performance.

You may adjust advertising preferences through applicable cookie controls, your browser, your device, and the settings offered by advertising or social-media platforms.

We may disclose personal information to service providers and other parties when reasonably necessary for the purposes described in this policy, including:

• Shopify: our ecommerce platform, hosting provider, checkout technology provider, and related commerce-services provider.
• Payment providers: to authorize, process, settle, refund, and protect payments.
• Suppliers and fulfilment partners: to prepare, package, and fulfil ordered products.
• Shipping carriers and logistics providers: to deliver orders, provide tracking, and investigate delivery issues.
• Technology and security providers: for website hosting, fraud detection, account security, error monitoring, and operational support.
• Analytics and advertising partners: to measure performance, understand customer interactions, and conduct marketing where permitted.
• Professional advisers and authorities: where required to comply with law, respond to lawful requests, enforce agreements, protect rights, or address fraud and security risks.
• Business transaction parties: in connection with a proposed or completed merger, financing, reorganization, sale, transfer, or acquisition of all or part of our business, subject to appropriate safeguards.

We do not permit service providers to use personal information for unrelated purposes where they process it solely on our behalf. However, some third parties may independently control personal information under their own privacy policies.

Where European Economic Area, European Union, or United Kingdom data protection law applies, we may process personal information under one or more of the following legal bases:

• Contract: when processing is necessary to accept, fulfil, deliver, return, or refund an order.
• Legitimate interests: when reasonably necessary to operate and secure our store, prevent fraud, improve services, provide customer support, or understand business performance, balanced against your rights.
• Consent: for certain cookies, personalized advertising, or marketing communications where consent is required.
• Legal obligation: when processing is necessary to meet tax, accounting, consumer-protection, regulatory, or lawful disclosure requirements.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing lawfully completed before consent was withdrawn.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including:

• Providing orders, customer support, returns, and refunds.
• Maintaining transaction, accounting, tax, and business records.
• Preventing fraud and protecting store security.
• Resolving disputes and enforcing agreements.
• Meeting legal and regulatory requirements.

Retention periods vary according to the type of information, our relationship with you, applicable limitation periods, legal obligations, and operational requirements.

When information is no longer reasonably required, we may delete, de-identify, or securely dispose of it, subject to backup and legal retention requirements.

Friendship Mart USA serves customers in multiple countries and uses service providers that may operate internationally. Therefore, personal information may be processed or stored outside your country, including in countries whose privacy laws may differ from those in your location.

Where required, we and our service providers use recognized legal mechanisms or safeguards for international transfers, such as contractual protections, adequacy decisions, or other measures permitted by applicable law.

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

Payments are processed by third-party payment providers. Friendship Mart USA does not normally receive or store your complete payment-card number or full payment credentials.

No internet transmission or storage system can be guaranteed to be completely secure. You should protect your passwords, devices, and account information and contact us if you suspect unauthorized use.

Depending on your location and applicable law, you may have some or all of the following rights:

To submit a privacy request, email support@friendshipmartusa.com and describe the right you wish to exercise. We may need to verify your identity before completing the request.

You may use an authorized agent where permitted by law. We may request evidence of the agent’s authority and may need to verify your identity directly.

We will not unlawfully discriminate against you for exercising an applicable privacy right. Some requests may be limited or refused when an exception applies, and we will explain our decision where required.

Residents of California and certain other U.S. states may have additional rights concerning access, correction, deletion, portability, targeted advertising, profiling, and the sale or sharing of personal information, subject to eligibility thresholds and legal exceptions.

Some advertising and analytics activities may be treated as a “sale,” “sharing,” or targeted advertising under certain state privacy laws, even when no money is exchanged for personal information.

Where required and available, you may exercise an opt-out through our cookie banner, customer-privacy controls, data-sharing opt-out page, recognized browser signals, or by contacting us.

Where permitted, we may send promotional emails or other marketing communications based on your consent, preferences, or applicable law.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us.

Even after opting out of promotional messages, we may continue sending non-promotional communications relating to orders, payments, deliveries, security, account administration, policy changes, or customer-support requests.

Our store is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online from children under 13.

If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate permission, contact us at support@friendshipmartusa.com. We will review the request and take appropriate action.

Our website may contain links to social-media platforms, payment services, carrier websites, applications, or other third-party services.

We do not control the privacy or security practices of third parties acting independently. You should review their privacy notices before providing information or using their services.

We may update this Privacy Policy to reflect changes to our services, technologies, business practices, legal requirements, or service providers.

The revised version will be posted on this page with an updated “Last updated” date. Where required, we may provide additional notice of material changes.